NIL is not nothing.
It’s short for “name, image & likeness,” what the NCAA is allowing student athletes to sell to support their college sports careers.
Several states have now passed laws regulating this practice. Maryland’s law won’t take effect until July 2023.
But in the meantime, the University of Maryland has partnered with Brandr Group, so its athletes can legally use the school’s trademarks and logos on their own products.
With the Big 10 schools being the leading conference for player compensation, UMD has instituted a number of guidelines while waiting for the law to kick in, including: deals must me disclosed within 14 days, students can sign with competitors of the school’s advertisers (so a player can endorse Adidas over the University’s UnderArmor sponsor) but banned products (tobacco, adult entertainment or #cannabis) are outlawed.
Just so you don’t think there are a lot of college millionaires, the average Division I player is making $1,256 per the last survey.
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