As the late great songster Jim Croce used to say “you don’t tug on Superman’s cape.”
But Kickstarter, the giant crowdfunding platform doesn’t seem to mind being in the middle of a potentially dangerous legal trade dress/mark battle.
Dune Cases is planning to crowdfund a virtual clone of Apple’s Mac Pro desktop computer (but you get to pick and choose your components) on Kickstarter.
When you look at the photo of the Dune product (below), you will notice that it appears strikingly similar to the Apple design.
Steve Jobs philosophy was that design is one of the company’s strongest marketing tool. VentureBeat notes that Kickstarter appears unconcerned.
The crowdfunding platform says that Federal law governs trade mark disputes and that its site is protected.
The article notes that Kickstarter has recently been sued by an accessory company on a similar matter; that case is pending.
So far, Apple has been mute.
The crowdfunding campaign is set to begin October 21.
Let’s see if that occurs…