Crowdfunding is now a tool of universities, large and small, to build their small donor base.
Did the University of Buffalo Athletic Department need to crowdfund a $5,000 Jacobs Ladder cardio machine for their workout room? No, other sports were cut so the football team could continue to live in luxury.
It was actually a way to make the team’s fanbase get used to giving, making it affordable and easy.
The article notes that now: “Crowdfunding is becoming so common in the NCAA that service providers are starting to pop up and provide ready made platforms for schools to get into the game. More than 40 universities also the non-profit crowdfunding vehicle USEED.”
Like college athletics needs more money…