One way to gain female representation in the big entertainment companies, suggests this author, is through crowdfunding.
Building on a University of Wisconsin-Madison study, he thinks that female creatives could use crowdfunding to build their portfolio.
In the experiment, the UWM researchers found that ” female investors are less attracted than their male counterparts to male-led ventures” and male investors had no significant gender-based preference.
Thus, (as has been shown in the past) female led ventures tend to be able to raise significantly more money when crowdfunding than male led ventures. And by leveraging social media sites, this can supposedly help women advance.
However, it still seems like changes at the top are needed to provide more diversity as a whole in Hollywood.