Crowdfunding is not just for startups. In fact, more mature small businesses that have actual revenue and profits are actually better suited for equity or debt crowdfunding as their investor risk profile is less.
One recent example can be found in New Zealand where the Libelle Group, a “school tuck shop” (American translation: small food service establishment that caters to schools) is crowdfunding “to almost double its chain of 58 Champion tuck shops and to develop an app for Txt-My-Lunch, an online service that sends a pre-purchased meal ticket to a child’s mobile phone, or direct to the school, to be redeemed for a lunch at the school canteen.”
Libelle is also planning a private placement concurrently with the crowdfunding effort in order to raise a total of NZ$3.3 million.
In addition, the effort provides some good public exposure to the company with little added expense.
(No endorsement implied).