Big Corporates Use Crowdfunding For Cheap R&D

Crowdfunding is finding relevancy with major corporations.

LEGO, Coca Cola and others are using crowdfunding platforms to engage in consumer research and development.

With a more fickle consumer universe, companies are testing out new products on platforms like Indiegogo to see if they will draw consumer interest, i.e., buyers.

It’s a win-win where consumers get first dibs on new products and companies get willing test subjects who want to help them determine if the product has “legs.”

Look for the new heated razor from Gillette at a discounted price or the LEGO animal puzzles next time you’re online.


About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at:
This entry was posted in accredited investor, balance, checkbook, Congress, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Funding Portals, Investments, Jobs, Legislative Intent, technology, Wall Street and tagged , , , , , , , , , , , , . Bookmark the permalink.

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