Crowdfunding is finding relevancy with major corporations.
LEGO, Coca Cola and others are using crowdfunding platforms to engage in consumer research and development.
With a more fickle consumer universe, companies are testing out new products on platforms like Indiegogo to see if they will draw consumer interest, i.e., buyers.
It’s a win-win where consumers get first dibs on new products and companies get willing test subjects who want to help them determine if the product has “legs.”
Look for the new heated razor from Gillette at a discounted price or the LEGO animal puzzles next time you’re online.