Quickbooks Surprises Crowdfunders

A “white knight” has backed a minority owned cosmetics crowdfunding campaign.

A venture arm of Quickbooks, Intuit’s software accounting arm, called “Backed by Quickbooks” researches promising crowdfunding campaigns and makes donations to help them reach their crowdfunding targets.

Here, BbQ found Pound Cake, a minority-owned makeup brand that focuses on diverse skin tones, and dropped sufficient funds to help it meet its modest $20,000 fund raising goal.

BbQ wants to surprise “people on crowdfunding sites by providing them with funding and other resources to get their business off the ground.”

A happy ending for a campaign that may have failed without BbQ’s help.


About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, balance, checkbook, Congress, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Funding Portals, Investments, Jobs, Legislative Intent, SEC, technology, VC, Venture Capital, Wall Street and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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