A “white knight” has backed a minority owned cosmetics crowdfunding campaign.
A venture arm of Quickbooks, Intuit’s software accounting arm, called “Backed by Quickbooks” researches promising crowdfunding campaigns and makes donations to help them reach their crowdfunding targets.
Here, BbQ found Pound Cake, a minority-owned makeup brand that focuses on diverse skin tones, and dropped sufficient funds to help it meet its modest $20,000 fund raising goal.
BbQ wants to surprise “people on crowdfunding sites by providing them with funding and other resources to get their business off the ground.”
A happy ending for a campaign that may have failed without BbQ’s help.