Crowdfunding rewards have run from a cool new high tech product to a DVD of a horror film.
But those who 4,765 backers who donated $661,452 to the Kickstarter campaign for the Marina Abramovic Institute for the Preservation of Performance Art (MAI) in Hudson, New York, will have to make do with the hug she gave you.
That is, only if you turned out at the Kickstarter headquarters in Brooklyn, New York, when she spent 3.5 hours paying back her loyal fans with an arty embrace.
She has scrapped the $31 million project and the $2.2 million raised was spent solely on schematics and a model by the famous architect Rem Koolhaas.
As the Kickstarter spokesperson said: ““It’s not unusual for creative projects to change direction over time, or to not work out at all…”