Major Corporations Embrace Crowdfunding

Major corporations now embrace crowdfunding as a way to test market appeal for new products.

Sony, the Japanese consumer product giant, is on Indiegogo crowdfunding its new education toy called Koov.

Koov is a robot building kit (a la Lego) that includes “more than 30 hours of kid-friendly coding instruction and multi-colored blocks with sensors and actuators. ”

Sony is looking to pre-sell $100,000 worth of Koovs to teach children ” creativity, critical thinking, collaboration and communication in” STEM areas.

About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at:
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