Major corporations now embrace crowdfunding as a way to test market appeal for new products.
Sony, the Japanese consumer product giant, is on Indiegogo crowdfunding its new education toy called Koov.
Koov is a robot building kit (a la Lego) that includes “more than 30 hours of kid-friendly coding instruction and multi-colored blocks with sensors and actuators. ”
Sony is looking to pre-sell $100,000 worth of Koovs to teach children ” creativity, critical thinking, collaboration and communication in” STEM areas.