Fashion Industry Embraces Crowdfunding

In keeping with the fashion theme from yesterday (men’s rompers, ughh), the fashion industry appears to be embracing crowdfunding for a number of reasons including:

  • Venture Capitalists don’t fund fashion;
  • most Venture Capitalists are men and don’t get fashion, leaving women in the (virtual) cold;
  • it de-risks product innovation by pre-sales;
  • it allows first timers to take a chance;
  • it facilitates more experimental product launches; and
  • it helps fuel growth for medium sized firms that can’t find reasonable financing elsewhere.

https://www.drapersonline.com/business-operations/digital-/the-drapers-guide-to-crowdfunding/7020808.article

About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, checkbook, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Investments, Jobs, Legislative Intent, SEC, Small Business, technology, VC, Venture Capital, Wall Street and tagged , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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