The Magic Formula To Crowdfunding

The magic formula to crowdfunding your product is not how much money you raise but how many backers you attract.

This, according to new research from North Carolina State University, who found that crowdfunding was actually “a way to learn and create a community that raises awareness of a product.”

Professor Stanko found that “crowdfunding entrepreneurs who exceeded their fundraising goals tended to have a decreased focus on radical innovation in the future.”
https://phys.org/news/2017-03-crowdfunding-backersnot-money-raisedthat-success.html#jCp

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About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, balance, Broker dealers, checkbook, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Funding Portals, Investments, Jobs, Small Business, technology, VC, Venture Capital, Wall Street and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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