A Crowdfunder’s Smile Can Effect Results

You can get a consultant for just about everything.  ;>)

Crowdfunders would be wise to listen to Jessica Li, a Kentucky University assistant professor of marketing in the School of Business, whose study focused on just how wide your smile should be in your crowdfunding photo.

As it turns out, not too wide.

The study found that “”broad smiles lead people to be perceived as warmer but less competent,” For all you startup entrepreneurs out there, “photos with a slight smile did better in marketing scenarios where services were higher risk…More people wanted to donate to their project because they believe this competent person is able to deliver the product.”

Read more at: https://phys.org/news/2017-01-dont-big-effective-online-ads.html#jCp


About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, checkbook, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, discrepancies, fraud, Funding Portals, Jobs, Legislative Intent, SEC, Small Business and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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