Crowdfunding Lessons From Success

Chris Robley, a musician who crowdfunded his latest album, gives an honest assessment of what he would have done differently in his successful crowdfunding campaign, including:

  • build in more time for the lead up to the campaign;
  • don’t spend a ton of money on the video – it just needs to be good enough;
  • make individual appeals more of a priority (see below);
  • note that most donations come in below $100, so many levels of awards are not necessary; and
  • set a higher goals or a stretch goal just in case you’re successful.

Note that most of his financing came primarily from his established Facebook “friends” to whom he communicated directly.
http://www.hypebot.com/hypebot/2017/01/4-things-i-wouldve-done-differently-in-my-successful-crowdfunding-campaign.html

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About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, checkbook, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Funding Portals, Investments, Jobs, SEC, Small Business, technology and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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