Crowdfunding Lessons From Success

Chris Robley, a musician who crowdfunded his latest album, gives an honest assessment of what he would have done differently in his successful crowdfunding campaign, including:

  • build in more time for the lead up to the campaign;
  • don’t spend a ton of money on the video – it just needs to be good enough;
  • make individual appeals more of a priority (see below);
  • note that most donations come in below $100, so many levels of awards are not necessary; and
  • set a higher goals or a stretch goal just in case you’re successful.

Note that most of his financing came primarily from his established Facebook “friends” to whom he communicated directly.

About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at:
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