Successful crowdfunding campaigns have one thing in common: a pre-existing network to tap for money. An article in Fast Company gives this advice:
- before the campaign, locate all of your and your teammates’ networks;
- let the networks know that you are about to launch a crowdfunding campaign;
- ask your networks to reach out to people in their networks (ie, the viral approach);
- communicate during the campaign on a personal level to contributors; and
- say thank you.