What’s the most important element for business? Customers!
So, when Amazon considered getting into the crowdfunding platform market, they decided that it was too crowded and that their expertise was product marketing.
As a consequence, it created Launchpad, a site that is a marketplace for startups. Launchpad buys “their goods at the warehouse level, but also giving them additional exposure through custom pages and a site solely dedicated to Launchpad members.”