Amazon Creates Launchpad To Market Crowdfunded Startups’ Products

What’s the most important element for business? Customers!

So, when Amazon considered getting into the crowdfunding platform market, they decided that it was too crowded and that their expertise was product marketing.

As a consequence, it created Launchpad, a site that is a marketplace for startups. Launchpad buys “their goods at the warehouse level, but also giving them additional exposure through custom pages and a site solely dedicated to Launchpad members.”
http://www.businessinsider.com/amazon-launchpad-started-as-a-crowdfunding-idea-2016-6

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About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Funding Portals, Investments, Jobs, Legislative Intent, SEC, Small Business, technology, VC, Venture Capital, Wall Street and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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