Pay to Play: New Rules for Crowdfunding Publicity


The number of horror films that are seeking crowdfunding and free publicity from horror fan websites such as HorrorNewsdotnet has gotten so large that the website is requiring any crowdfunder who wants a mention on the site to buy “at least one month of ad space” on the site.

In return HN will ” be provided posting of their PR plus an ad that stays visible for 1 month (your PR will stay on the site indefinitely)” and “also gain huge exposure thru our vast social media network.”

Ad pricing is not posted but you can write to them for it.

Pay to play?


About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at:
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