Cynical Crowdfunding or Good Marketing?

Want to sell more products?

Get behind a public policy issue and set up a crowdfunding site so donors can buy your stuff for a cause.

That’s what Wolfcom Body Cameras has done. Working off the outcry for fair policing, Wolfcom has set up a crowdfunding site that allows local police departments to set up a crowdfunding site that lets donors pay for their body cameras and accessories.

The donations buy $275 cameras and cannot be used to buy any other company’s products. Not tax deductible either.

Clever marketing…
http://www.bodycameradonations.com/

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About JeffKoeppel

I am a corporate/securities attorney in the Washington, DC area. Prior to joining the firm, I was a Senior Attorney Advisor in the Division of Corporation Finance at the U.S. Securities and Exchange Commission. I am a member of the Bars of the States of Maryland, New York and the District of Columbia. You can also follow this blog on LinkedIn at: http://www.linkedin.com/pub/jeffrey-a-koeppel/0/63/5a9
This entry was posted in accredited investor, Charity, Crowd Fund Act, Crowd Fund Act of 2012, Crowd Funding At the Margins, Crowd Funding Platforms, Film, fine, fraud, Funding Portals, Investments, Jobs, Legislative Intent, SEC, Small Business, unfair and deceptive practice, VC, Venture Capital, Wall Street and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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