Although President Obama perfected it, crowdfunding a political campaign is getting more polished as donation-based web portal Crowdpac is helping non-traditional candidates raise funds to gain elected office.
One such candidate is DeRay McKesson, a Baltimore Black Lives Matter activist, whose profile rose after the riots last year. http://recode.net/2016/02/04/black-lives-matter-activist-launches-mayoral-bid-with-online-crowdfunding-campaign/
Crowdpac scores candidates on their positions – liberal to conservative based on who their contributors are, their speeches and voting records.
Crowdpac has an impressive staff and board and is financed by several top tier venture capital funds and angel investors, including NEA, InterWest, Index Ventures, CAA and SV Angel.